Google數位行銷學程結業考題分享2019 (英文版) / Google Digital Garage Exam Answer 2019 - Fundamentals of Digital Marketing | La vie de Claire | 生活綜合分享 | 痞客邦

歡迎對數位行銷有興趣的朋友，可以來先學習Google的數位行銷課程喔~

以下為考試內容分享 (有藍色的底的是答案)

Certification exam

You've aced every tutorial in the Digital Garage. Ready to graduate? Take the final exam to earn your certificate.

Take a business online

Question 1

What's the biggest challenge for most businesses when going online?

A Planning a budget
B Developing a plan
C Optimising a website
D Defining a customer base

Question 2

When planning your website, what is one of the key things you should consider?

A The order your products will appear on the site
B What you want your customers to do on the site
C How customers will interact with the site
D What your customers want to see on the site

Question 3

Where does the domain name of a website primarily sit?

A In the URL
B In the coding of your header image
C In your navigation menu
D In your logo's hyperlink

Question 4

Which are the first steps you should consider when constructing an online business strategy?

A Understand the target audience
B Change your mission statement to match the goals
C Create goals and identify a USP
D Define and segment your audiences

Question 5

When designing content as part of your content marketing strategy, what does the 'Think' stage represent in the 'See, Think, Do, Care' framework?

A The consideration phase, when customers start to research potential products to buy
B The finance stage, when customers think about their budgets
C The action stage, the moment when customers commit and purchase your product
D The sharing stage, when customers share images and feedback on your products

Make it easy for people to find a business on the web

Question 6

Fill the blank: 'Search engines _________ the internet to discover content.'

A index
B crawl
C investigate
D rank

Question 7

What is the term we use to describe how search engines categorise each piece of content?

A Listing
B Crawling
C Indexing
D Ranking

Question 8

When looking to optimise the performance of a website to improve its search engine ranking, using 'long tail keyword terms' in your SEO plan often allows you to...

A Outrank lots of larger, more established companies
B Find more opportunities
C See more traffic than short tail keywords
D Perform better on social media

Question 9

Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?

A Pay people to link back to your site
B Write some great content they will find useful
C Ensure your staff link back to your site
D Link to them first, regardless of whether they have anything interesting on their site

Question 10

When optimising a website for search, what impact do meta and title tags have on the search engine?

A They are hidden messages that have no bearing on search engines
B They are the on-page content that appears on your homepage, telling search engines what you do
C They are automatically generated and help websites rank within search engines
D They are embedded messages that help the search engine determine what’s on the page

Question 11

Which of the following is a benefit of Search Engine Marketing (SEM)?

A Reach out to potential customers actively looking for your product or service
B Create different types of ad formats to show to potential customers
C Target people based on their interests and habits
D SEM is a lot cheaper than any other advertising medium

Question 12

Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?

A It will help the ad stand out and encourage people to click it
B It will guarantee the ad appears at the top of the search results
C It will increase the amount of users across your entire website
D It can increase the quality score of your ad

Question 13

If you want to track a completed order in your website, what would be a proper place to add the conversion tracking code?

A Website's homepage
B Order confirmation page
C Order form page
D Contact us page

Question 14

What is the most important thing to consider when optimising a search engine marketing campaign?

A Increasing the bid for the keywords you are targeting
B Increasing the relevance of the keywords, ads, and landing page
C Adding lots of keywords to the campaign to get more traffic
D Continually changing the ad copy

Reach more people locally, on social media or on mobile

Question 15

Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory?

A Research competitors
B Create a listing
C Create an ad
D Post a link

Question 16

Why is it important to reach customers on their mobiles when advertising locally?

A People use their phones while they are on the go
B Ads are smaller in mobile devices and therefore cheaper
C People prefer to receive adverts on their mobile
D Everyone has a mobile phone

Question 17

Which of the following would be described as a good business goal to set for your social media campaigns?

A Increase staff morale
B Increase audience engagement
C Increase customer satisfaction
D Increase overall profit

Question 18

What type of tool can be used to monitor and evaluate your social media audience's actions on your website?

A Content scheduling tools
B Audience profiling tools
C Social media analytic tools
D Website analytic tools

Question 19

When building a website for a business, what type of design should it have in order to be 'mobile friendly'?

A A scaled design
B A visual design
C A responsive design
D An integrated design

Question 20

When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?

A Ask your audience what they search for when looking for similar products
B Use the Google Keyword research tool or Bing Keyword research tool
C Use a tool to harvest the keywords your competitors are using
D Use all the usual keywords from your website in your advertising account

Question 21

Which of the following is a core benefit that content marketing can bring to a business's online presence?

A It can improve sales by directing more traffic to your website
B It can enable a business to create a bank of content, which can be reused to create ads
C It helps a company identify its biggest competitors
D It provides you with another channel to push sales and promotional messages to customers on a regular basis

Reach more customers with advertising

Question 22

When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?

A % of people that made a purchase after receiving the email
B % of people that opened the email out of the total recipients
C % of people who clicked on a link in the email out of the total recipients
D % of people who were sent the email against the total number of conversions made

Question 23

When planning your display advertising, what does the word 'placement' mean?

A The exact location of your ad on a particular page of a website
B The size and position of your ad
C The exact location of your ad on search engine results pages
D The position of text within your ad

Question 24

Which form of targeting would you use to display ads to people who have previously visited your website?

A Search advertising
B Reacquiring
C Readvertising
D Retargeting

Question 25

Why is it important that you set goals when planning your display ad campaigns?

A To help determine the best way to collate customer data
B To help determine the performance and allow for optimisation
C To help determine where your budget will be spent
D To help determine the performance of your competition

Question 26

Which of the following is a key strategy for distributing your video content?

A Share videos across all of your digital marketing tools
B Pick one primary place to share your video content
C Trust word-of-mouth to drive traffic to your videos
D Send out a postcard to relevant mailing lists

Question 27

When creating video marketing content on a budget, what is the first thing you should consider doing?

A Shooting as much as you can and culling it later
B Finding editing software
C Finding equipment to use
D Planning your content

Track and measure web traffic

Question 28

In the world of analytics, the time the user spent on your site is considered which type of data?

A Conversion
B Clocking
C Metric
D Dimension

Question 29

When using analytics programmes on your website, which of these do not fall under the category of a metric?

A Browser users use to access your site
B Unique visitors to your site
C Time users spend on your site
D Number of pages viewed per visit

Question 30

What do website analytics allow you to do?

A Set up advertising accounts to drive continuous improvement
B Understand users behaviour and improve the effectiveness of your digital marketing efforts
C Interact with customers on your website to increase conversion
D Predict your users next move based on previous data

Question 31

How do you handle data in analytics to gain greater insights into our audience's behaviour?

A Partition
B Sample
C Segment
D Extract

Question 32

When creating a presentation based on lots of data, what principle should you bear in mind?

A Show all the information available, to give your audience as much context as possible
B Tailor your approach to your audience in order to tell a better story
C Stick to visual graphics only, as everyone will prefer this presentation format over tables and text
D Present all information in the same way because everyone interprets things similarly

Question 33

How is a spreadsheet defined?

A An interactive computer application for the organisation, analysis and storage of data
B A static collection of related data tables that can be queried to locate specific fields
C A tool for storing large amounts of numerical data, but not text-based data
D A digital balance sheet to keep track of financial transactions

Sell products or services online

Question 34

When looking to introduce e-commerce functions to your website, which of the following would be the best first step?

A Build an online store with an integrated payment system
B Set up a web-based money transfer software like PayPal
C Invest in a new website platform
D Use other platforms such as eBay or Etsy

Question 35

Which of these is not a benefit for businesses using fully integrated e-commerce platforms?

A Stock control
B Integrated invoicing
C The ability to track shipping
D Automated complaints process system

Question 36

When trying to increase the product sales on your website, one way to achieve this is to_________?

A send multiple follow up emails once a purchase has been made
B show them remarketing ads with a variety of products
C provide the customer with relevant suggested purchases
D include a pop up on your website that they have to action before continuing

Question 37

Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?

A price
B hierarchical
C a constantly changing
D alphabetical

Take a business global

Question 38

When looking to expand your business internationally on social media, what should you do first?

A Treat all social media channels the same
B Use popular phrases and memes for that area
C Analyse platforms popular in that area
D Not advertise at all, as other countries don't like social advertising

Question 39

If you are looking to expand your company's presence online internationally, which of the following should you consider with regards to your online content?

A Translated by an automated tool only
B Translated but also locally adapted for the audience
C Translated into the native language
D Left the same, and not translated

Question 40

Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.